When did you last pull a single category into its own campaign, instead of touching the whole catalog?

We often work with marketing managers who run broad, catalog-wide moves. But when you think deeply about the data, you can drive far more precise ones.

One example: there is a category you need to clear out. You give it a very strong price that beats the market and move it into a separate campaign with its own MER target. That way it runs on its own instead of getting swallowed by the rest of the catalog.

Another move is spotting a product that is selling like crazy. It sounds like good news, but sometimes it means the price is too low. If stock is meant to last three months and runs out in one, that product is exactly the one that does not need a discount. A precise look at the data does not have to end in discounts. Sometimes it ends in raising prices in a specific category.

With this approach the goal is not to cut prices. It is to make faster, more precise decisions on every category and every product. In our experience, moves like these are always there to be found. Almost every catalog has a few quick wins waiting.